Greenpeace victory - LEGO ends Shell promotion link

Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.

Lego cuts ties with Shell after Greenpeace campaign – Eye on the Arctic

The history of LEGO LEGO timeline - Saga

Lego to drop Shell contract but criticizes Greenpeace

Greenpeace victory - LEGO ends Shell promotion link

Lego ends partnership with Shell over Greenpeace campaign - CNET

Lego

Greenpeace victory - LEGO ends Shell promotion link

Greenpeace v Shell via Lego: the building blocks of a successful campaign

Greenpeace sent minifigures to climb Legoland Windsor's oil rig as a protest this morning : r/lego

Lego ends partnership with Shell over Greenpeace campaign - CNET

Lego ends Shell collaboration after Greenpeace protest video goes viral - NZ Herald