New-look Weetabix boxes to hit c-store shelves this month
Weetabix has refreshed its look for its Original and flavour products, championing the locally grown British wheat used in the products and the community of farmers who are responsible for growing it. With all of Weetabix’s wheat sourced from within 50 miles of the Weetabix Mills, the makeover shines a spotlight on farmers, allowing consumers to learn more about the amazing people and stories behind their favourite cereal. It comes as a result of extensive
Cereal - Food
Post Holdings agrees to buy Weetabix for US$1.8B - BNN
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New-look Weetabix boxes to hit c-store shelves this month
New products buoy Post's US cereal business despite COVID-19 related supply, production constraints
Battle over breakfast bikkies
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Two iconic heritage brands join forces to celebrate the magic of breakfast
