No break for KitKat in Europe as trademark request rejected
![No break for KitKat in Europe as trademark request rejected](https://d3i6fh83elv35t.cloudfront.net/static/2018/07/RTX6CQP6-1024x688.jpg)
STAVANGER, Norway — KitKat is not getting its break. The maker of the chocolate bar has for 16 years tried to trademark its four-finger shape in the European Union, arguing it is a distinctive feature that deserves protection.
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KitKat does not merit trademark protection, EU court rules, Court of justice of the European Union
![](https://globalnews.ca/wp-content/uploads/2018/07/180725_reuters_kitkat.jpg?quality=85&strip=all&w=720&h=379&crop=1)
Give me a break? No, says EU to KitKat trademark request - National
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Choc horror: four-fingered KitKat set to lose protected EU status, Nestlé
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KitKat: Nestle suffers another blow in trademark case
![](https://suiter.com/wp-content/uploads/2017/06/bigstock-KitKat-Candy-Bar.jpg)
Nestle Loses Appeal to Trademark KitKat Bar's Shape
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Associated Press Quoted Josh Gerben about KitKat's EU Trademark Application
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KitKat goes unprotected as European court rejects trademark case, Nestlé
Dentons Rodyk - Trademarks
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Nestle Can't Get a Break: Kit-Kat Trademark Case Snapped by U.K Appeals Court - TheStreet
![](https://i2-prod.dailyrecord.co.uk/incoming/article10440265.ece/ALTERNATES/s1200/kittwat.jpg)
The KitKat trademark war and why it matters so much - Business Insider
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The Kit Kat Trademark Dispute – Spicyip