How Coca-Cola refreshed itself in the face of changing tastes - I

Unpredictability in the marketplace can quickly negatively impact any company not agile enough to adapt to change. Here's what you can learn from Coca-Cola.

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Coca Cola: Entry of Reliance & Tata Consumer to expand beverage category, says Coca-Cola India president, ET Retail

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The Coca-Cola Brand: An Iconic Branding Strategy - Animas Marketing

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Coca-Cola defiant as Coke Life sales plummet

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Can Sugar Water Change The World?, by Tom Christmann