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My Ikea obsession led me to a super-fan's paradise in rural Sweden

My Ikea obsession led me to a super-fan's paradise in rural Sweden

Ikea's unyielding sameness is a stabilizing force in my life — but I wanted novelty anyway, at any cost. So I traveled thousands of miles to the Ikea Museum.
Ikea's unyielding sameness is a stabilizing force in my life — but I wanted novelty anyway, at any cost. So I traveled thousands of miles to the Ikea Museum.

How IKEA's founder exported a certain image of Sweden – from frugality to 'fika

Scan Magazine, Issue 111, April 2018 by Scan Client Publishing - Issuu

IKEA Addict

Stairway To Heaven by Led Zeppelin - Songfacts

GRAND JURY - New York Festivals

From my veranda

Ikea has become a global darling by being true to its heritage and harnessing the brand of “Sweden”, by BRITTON, Branding + Product Launches

IKEA Addict

IKEA-like' Cardboard Drones Blow Up Russia for Fourth Successive Day