My Ikea obsession led me to a super-fan's paradise in rural Sweden
![My Ikea obsession led me to a super-fan's paradise in rural Sweden](https://media.npr.org/assets/img/2022/08/02/ap618121248319_custom-2b95e8c7b931f15cf358f4a8b1f133f9d7496b60.jpg)
Ikea's unyielding sameness is a stabilizing force in my life — but I wanted novelty anyway, at any cost. So I traveled thousands of miles to the Ikea Museum.
Ikea's unyielding sameness is a stabilizing force in my life — but I wanted novelty anyway, at any cost. So I traveled thousands of miles to the Ikea Museum.
![](https://images.theconversation.com/files/204219/original/file-20180131-131744-q97gku.jpg?ixlib=rb-1.1.0&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
How IKEA's founder exported a certain image of Sweden – from frugality to 'fika
![](https://image.isu.pub/180411121810-7058a61a97c992b7bee6a3b4c04373a3/jpg/page_1_thumb_large.jpg)
Scan Magazine, Issue 111, April 2018 by Scan Client Publishing - Issuu
IKEA Addict
![](https://img.youtube.com/vi/QkF3oxziUI4/hqdefault.jpg)
Stairway To Heaven by Led Zeppelin - Songfacts
GRAND JURY - New York Festivals
![](https://www.frommyveranda.com/uploads/1/2/1/7/121743396/img-2504_orig.jpeg)
From my veranda
![](https://miro.medium.com/v2/resize:fit:2000/1*yqQjCXFioOEpC71QVCsL5A.jpeg)
Ikea has become a global darling by being true to its heritage and harnessing the brand of “Sweden”, by BRITTON, Branding + Product Launches
IKEA Addict
![](https://media.radaronline.com/brand-img/AOWecLztB/0x0/ikea-cardboard-kamikaze-drones-blow-up-russia-fourth-successive-dayjpg-1693583986679.jpg)
IKEA-like' Cardboard Drones Blow Up Russia for Fourth Successive Day