With Fanta's new logo, Coca-Cola ditches the fruit
![With Fanta's new logo, Coca-Cola ditches the fruit](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/04/1-90875506-fanta.jpg)
In the 80s Coca Cola tried to market New Coke and it was a fiasco and they then marketed Coca Cola Classic and soon dominated the market. Was this excellent marketing by
![](https://www.snackhistory.com/wp-content/uploads/2022/02/Fanta-2.jpg)
Fanta (History, Marketing, Flavors & Commercials) - Snack History
The Most Powerful Logo Redesigns
![](https://marketingedge.com.ng/wp-content/uploads/2024/01/BRANDS-COLLAGE.png)
Brands with notable logo revamps in 2023
![](https://fifthperson.com/wp-content/uploads/2023/02/soft-drink-market-share.png)
These 3 companies own the U.S. soft drink market
![](https://i2-prod.dailystar.co.uk/incoming/article29207406.ece/ALTERNATES/s1200b/1_Screenshot-2023-02-13-171844.jpg)
Lilt axed by Coca-Cola after 50 years – but new Fanta flavour is on its way - Daily Star
![](https://www.coca-colacompany.com/content/dam/company/us/en/media-center/What%20The%20Fanta%20Taste%20The%20Unknown.png)
Fanta Orange is Orange-ier than Ever
![](https://www.minimeinsights.com/wp-content/uploads/2023/09/fanta-pringles.jpg)
Fanta' and Pringles elevate the fun factor to new heights with the 'Fanta' x Pringles Duo Campaign - Mini Me Insights
![](https://pbs.twimg.com/profile_images/1685113983919927297/ICb0B-On_400x400.jpg)
Texas Design Ranch on X: With Fanta's new logo, Coca-Cola ditches the fruit / X
![](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/7676a3ac557f41a9a9337b884116b496_1704493650~tplv-tiktok-logom-rs:tos-useast5-i-0068-tx/okSQQUIGAR8gfEGdOAALDYJeIeBlWfIJ8AkIxA:720:720.jpeg?x-expires=1706792400&x-signature=ikSqelbSboGASnL%2FUEmppxpYg30%3D)
Wanna @Fanta? Now I do. Simply Fanta, coming right up. What do ya thin, fanta
![](https://images.squarespace-cdn.com/content/v1/63616634e088c43aeb79ed7c/1686256191094-2B195VRXJXZX4O9RC5O0/LucasWakamatsu_Fanta5.png)
JKR x The Coca-Cola Company x Lucas Wakamatsu Fanta Rebrand Illustrations — Closer&Closer
![](https://ux-news.com/content/images/2023/04/Screen-Shot-2023-04-04-at-2.47.10-PM--1-.png)
Coca-Cola unveiled a new corporate identity for its Fanta brand
![](https://onlykutts.com/wp-content/uploads/2023/04/IMG_Products_Lockup_Solo@2x-1-1024x871.webp)
The Fanta Rebrand - Getting More Playful
![](https://scientificearthconscientious6.files.wordpress.com/2012/07/news-investigation-coca-cola-challenged-over-orange-harvest-linked-to-exploitation-and-squalor.jpg)
News investigation Coca Cola challenged over orange harvest linked to 'exploitation and squalor'. The manufacturer of Fanta is being urged to help address the poor conditions and low wages endured by some