Biting into the origin story of Flamin' Hot Cheetos - CBS News
![Biting into the origin story of Flamin' Hot Cheetos - CBS News](https://assets1.cbsnewsstatic.com/hub/i/r/2021/06/13/14cecefa-4f0d-4228-b3ed-dc2836dcf44c/thumbnail/640x360/eaabd20ec949da6339fff342d4d6dcbf/flamin-hot-cheetos-733591-640x360.jpg?v=47479038714af14683e43d6675dccca0)
For years, Richard Montanez sold his own American success story: while working as a janitor at a Frito-Lay factory in California, he cold-called the company CEO to pitch the snack food hit Flamin' Hot Cheetos. There's just one problem: Flamin' Hot Cheetos were already on store shelves. Montanez talks with correspondent Lee Cowan about how this snack food creation story has become as messy as the chips' orange coating.
For years, Richard Montanez sold his own American success story: while working as a janitor at a Frito-Lay factory in California, he cold-called the company CEO to pitch the snack food hit Flamin' Hot Cheetos. There's just one problem: Flamin' Hot Cheetos were already on store shelves. Montanez talks with correspondent Lee Cowan about how this snack food creation story has become as messy as the chips' orange coating.
We ate at the Cheetos pop-up restaurant in L.A., and it was heaven on earth for snack lovers
![](https://www.historyvshollywood.com/reelfaces/images/2023/05/flamin-hot/richard-montanez-janitor.jpg)
Flamin' Hot vs. the True Story of Richard Montañez
Flamin' Hot Scam: Did the Self-Proclaimed Flamin' Hot Cheetos Creator Sell a Spicy Lie?
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Is The Flamin' Hot Cheetos Origin Story Based On a Lie?
We ate at the Cheetos pop-up restaurant in L.A., and it was heaven on earth for snack lovers
![](https://ca-times.brightspotcdn.com/dims4/default/f7314e0/2147483647/strip/true/crop/1080x720+0+0/resize/840x560!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F8e%2F61%2Fc464ee8d467793767a3b64c93fde%2Fla-fi-flamin-hot-fast-c.gif)
Richard Montañez didn't actually invent Flamin' Hot Cheetos - Los Angeles Times
The True Story Behind the Creation of Flamin Hot Cheetos
![](https://static01.nyt.com/images/2022/02/13/magazine/13mag-LOR/13mag-LOR-videoSixteenByNine3000.jpg?year=2022&h=1687&w=3000&s=d74d06e19e0b3c8e36c1f56d9f2142f5afa08a93049b657693028d6925c798a6&k=ZQJBKqZ0VN&tw=1)
Cheetos Flamin' Hots Made Me Who I Am - The New York Times
![](https://townsquare.media/site/691/files/2021/08/attachment-mountain-dew.jpg?w=980&q=75)
Flamin Hot Cheetos and Mountain Dew Had a Baby: Flamin Hot Mt Dew
![](https://img.buzzfeed.com/buzzfeed-static/static/2019-09/24/15/tmp/77c52ecbe06e/tmp-name-2-784-1569339515-0_dblbig.jpg?resize=1200:*)
If You Like Eating Hot Cheetos, These Are Probably All The Reasons Why
![](https://static-prod.adweek.com/wp-content/uploads/2019/12/flamin-hot-cheetos-CONTENT-2019.jpg)
Flamin' Hot Cheetos is America's Favorite Snack
![](https://www.historyvshollywood.com/reelfaces/images/2023/05/flamin-hot/richard-montanez-and-jesse-garcia.jpg)
Flamin' Hot vs. the True Story of Richard Montañez
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Biting into the origin story of Flamin' Hot Cheetos
![](https://d34zrgnx1tq8w.cloudfront.net/591264/uploads/30aa46b0-5e9f-11ed-b329-afa718d07356_1200_630.png)
Man buries Flamin' Hot Cheetos in $1100 sacrophagus meant to be opened after 10,000 years - Scoop Upworthy
![](https://remezcla.com/wp-content/uploads/2021/05/header-richard-montanez-1424x1068.png)
Is The Flamin' Hot Cheetos Origin Story Based On a Lie?, cheetos flamin hot