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How K-pop darlings Blackpink became trendsetters in the luxury industry

How K-pop darlings Blackpink became trendsetters in the luxury industry

Since coming onto the scene in 2016, K-pop group Blackpink has become as well known for its hit songs as its members' fashion sense, making them muses for luxury brands.
Since coming onto the scene in 2016, K-pop group Blackpink has become as well known for its hit songs as its members' fashion sense, making them muses for luxury brands.

A year in Hallyu: Looking back at the best in 2017 K-pop culture - Scout Magazine

Luxury Fashion's Fascination With Korean Pop Culture

Blackpink, BoF 500

What Makes XG The Next Global Girl Group To Watch For - XSM

K-pop stars become faces of top luxury brands​ - WalkintoKorea - Your Glocal Partner

K-pop Group BLACKPINK Releases Music Video In Collaboration With PUBG Mobile - XSM

Top 5 GWSN B-Side Tracks That You Should Add To Your K-Pop Playlist - Kpopmap

How K-Pop Stars Became Fashion's Biggest Darlings

The rise of New Jeans – Lion Tales

The K-pop effect: How Blackpink dominates luxury brand partnerships

Why Are Luxury Brands Tapping Into K-Pop?