Weight Watchers has rebranded as WW as it shifts focus to “wellness” - Design Week

The weight loss company says it is branching out into helping people develop “healthy habits” so has rebranded, dropping its full name for a shortened version.

This Week in Business History - Episode-18 - Supply Chain Now

Digital Marketing Deconstruct - Weight Watches vs Jenny Craig

Digital Marketing Deconstruct - Weight Watches vs Jenny Craig

Weight Watchers Closing Studios 2024: What Lies Ahead?

Noom vs. Weight Watchers (WW) – Unbiased Diet Program Comparison

Mindy Grossman on LinkedIn: Today marks the 58th anniversary of WW (formerly Weight Watchers)…

WeightWatchers and Ozempic: The company is pivoting its marketing away from “wellness.”

WW isn't rebranding, says the CEO, WARC

WW (Formerly Known as Weight Watchers) Review and Guide

Tales of woe: the cost of a botched rebrand - Lexology

Noom vs. Weight Watchers (WW) – Unbiased Diet Program Comparison

WW International Looks Beyond Dieting - WSJ

How Weight Watchers Transformed Itself Into A Lifestyle Brand

WW (Formerly Known as Weight Watchers) Review and Guide

Anna Hill on leaving Disney and 'leaning out' of marketing