Mars drops Uncle Ben's, reveals new name for rice brand Ben's
![Mars drops Uncle Ben's, reveals new name for rice brand Ben's](https://i.ytimg.com/vi/nM4az7CyrvQ/maxresdefault.jpg)
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Mars drops Uncle Ben's, reveals new name for rice brand - The Uncle Ben's rice brand is getting a new name: Ben's Original
![](https://yaffa-cdn.s3.amazonaws.com/adnews/live/images/yafNews/featureImage/bens-special-fried-rice2.png)
Uncle Ben's name goes from Australian shelves but the rice remains - AdNews
![](https://img.foodmanufacturing.com/files/base/indm/multi/image/2020/10/4331_large.5f7b4225148f1.png?auto=format%2Ccompress&fit=crop&h=167&q=70&rect=186%2C0%2C1734%2C975&w=250)
Mars Unveils New Name for Uncle Ben's
![](https://www.logo-designer.co/storage/2020/10/2020-uncle-bens-name-logo-change-racial-stereotype-2.jpg)
Uncle Ben's to Change Name to 'Ben's Original'
![](https://wreg.com/wp-content/uploads/sites/18/2024/01/AP24030084489273.jpg?strip=1)
No more Uncle Ben's, Mars reveals new name for rice brand
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Aunt Jemima logo dropped, Uncle Ben's under review as brands confront racial stereotypes
![](https://fox8.com/wp-content/uploads/sites/12/2024/01/how-to-wash-and-store-grapes-so-they-stay-fresh-for-longer.jpg?strip=1)
No more Uncle Ben's, Mars reveals new name for rice brand
![](https://i.guim.co.uk/img/media/4aade63e0fd6621ef8ed62ff18b0d9ccc69f6df7/0_172_5184_3112/master/5184.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=68d046afc4b6aa5c21e534a32e84d306)
Uncle Ben's rice to get revamp after criticism over racial stereotyping, Food & drink industry
![](https://civileats.com/wp-content/uploads/2021/05/210525-brands-for-black-lives-aunt-jemima-uncle-ben-eskimo-pie-land-o-lakes-products-2-collage-2.jpg)
Why Did It Take So Long for Food Companies to Rebrand their Racist Products? - Essentials
![](https://s3-prod.adage.com/s3fs-public/20210511_old_and_new_Ben%27s-Original_3x2.jpg)
Ben's Original—previously Uncle Ben's—debuts new packaging