Uncle Ben's joins Aunt Jemima in brand overhaul amid concerns about racial stereotyping - ABC7 Los Angeles
![Uncle Ben's joins Aunt Jemima in brand overhaul amid concerns about racial stereotyping - ABC7 Los Angeles](https://cdn.abcotvs.com/dip/images/6252130_061720-cc-shutterstock-aunt-jemima-uncle-bens-img.jpg?w=1600)
Pepsico is changing the name and images associated with its Aunt Jemima brand, acknowledging its racist origins. The parent company of Quaker Oats announced Friday that the brand will get new branding and new packaging before the end of 2020.
![](https://cdn1.bookmanager.com/i/1212915/events_images/event_image_32241.png?cb=1701202364)
Elliott Bay Book Company
![](https://media.cnn.com/api/v1/images/stellar/prod/200617115054-aunt-jemima-1950s-commercial.jpg?q=w_1920,h_1080,x_0,y_0,c_fill)
Aunt Jemima is going away. Are these mascots next?
![](https://cdn.abcotvs.com/dip/images/14378122_020124-kabc-8am-david-storm-vid.jpg)
Uncle Ben's joins Aunt Jemima in brand overhaul amid concerns
![](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-760w,f_auto,q_auto:best/newscms/2020_25/3391013/200618-aunt-jemima-woman-boxes-ew-215p.jpg)
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths
![](https://www.grapheine.com/wp-content/uploads/2020/09/jemima-day-11-01-1940ujkry.jpg)
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
![](https://cdn.vox-cdn.com/thumbor/qDtlno4HhwFXFyQNYaPrEWsDNuo=/1400x1050/filters:format(png)/cdn.vox-cdn.com/uploads/chorus_asset/file/22537175/Eater3.png)
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were
![](https://cdn.abcotvs.com/dip/images/14375085_013124-wls-n1-hockey-canada-sex-assault-pkg-vid.jpg)
Uncle Ben's joins Aunt Jemima in brand overhaul amid concerns
![](https://image.isu.pub/200710134307-ba5ad2b886440b7f077638567df4448a/jpg/page_1.jpg)
The Grand Jury Is Not Out by Montecito Journal - Issuu
![](https://media.npr.org/assets/img/2020/06/10/gettyimages-152216354_sq-0b6ee625947472e22c539cb7008645f7c7771381-s800-c85.jpg)
Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand
![](https://verilymag.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTczMzY0NTIzNjM2MzY5MTcw/wywo-jemima.jpg)
Aunt Jemima and Uncle Ben Brands Will Change, and Other Notes from
PepsiCo drops Aunt Jemima branding; Uncle Ben's, others under
![](https://cdnph.upi.com/ph/st/th/1521592392255/2020/upi_com/ced86c39f28c40e9776a37ef9fcd77fe/v1.2/Aunt-Jemima-Uncle-Bens-to-change-brands-due-to-racial-stereotyping.jpg)
Aunt Jemima, Uncle Ben's to change brands due to racial stereotyping