Uncle Ben's rice changes name to more 'equitable' brand
![Uncle Ben's rice changes name to more 'equitable' brand](https://ichef.bbci.co.uk/news/1024/branded_news/FB29/production/_114579246_gettyimages-1250298275.jpg)
Products will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.
Products will be labelled Ben's Original and will no longer show the bow-tied black man on packaging.
![](https://www.shutterstock.com/image-photo/belgrade-serbia-april-5-2021-600w-1955101741.jpg)
Belgrade Serbia April 5 2021 Uncle Stock Photo 1955101741
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1272/cached.offlinehbpl.hbpl.co.uk/news/ORP/benMAIN_1.png)
Inside the rebrand of Uncle Ben's rice
![](https://www.shutterstock.com/image-photo/san-leandro-ca-june-23-260nw-1762398488.jpg)
87 Uncle Ben's Rice Images, Stock Photos, 3D objects, & Vectors
![](https://external-preview.redd.it/SEMwiEGSJT8dL3100Bjn7C-TZwlg51fdABCw4qIN1fE.jpg?width=640&crop=smart&auto=webp&s=744890bc9a25f269d42041a63153d9055e453640)
Mars Foods rebrands Uncle Ben's rice as Ben's Original : r/news
![](https://www.shutterstock.com/image-photo/sweden-7-october-2023-uncle-260nw-2372112799.jpg)
86 Bens Original Rice Royalty-Free Images, Stock Photos & Pictures
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Uncle Ben's rice changes name as it's branded racist
![](https://www.bubblestranslation.com/wp-content/uploads/uncle-bens-rebrand.png)
2020 Marketing Trends: Refine your International Marketing
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Seat at the Table Fund
![](https://media13.s-nbcnews.com/i/MSNBC/Components/Video/202006/tdy_news_jones_jemima_200617_1920x1080.jpg)
Uncle Ben's rice to change brand as part of parent company's
![](https://www.usatoday.com/gcdn/presto/2021/05/11/USAT/371b4cb4-2e5a-4964-9a53-bec9ccf1beab-Bens_Original_-_RTH_Cilantro_Lime.jpg?crop=2157,2157,x426,y0)
New Uncle Ben's name: Ben's Original rice now available in stores
Uncle Ben's rice gets a new name after racial stereotype row
![](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2020/06/931/523/Mars-Brand-Logos-Web-Food-Uncle-Bens-Large.png?ve=1&tl=1)
Mars rebranding Uncle Ben's rice as company seeks end to racial
![](https://www.c-store.com.au/wp-content/uploads/2020/09/iStock-471525711-1.jpg)
Uncle Ben's set for name change, rebrand - Convenience & Impulse
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Petition · Leave Aunt Jemima & Uncle Ben as they are! ·