Sprite scraps labels from bottles in new trial

The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.

Sprite to retire green plastic bottles in favor of more environmentally friendly clear bottles - CBS News

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Sprite ditches its iconic green bottle — but environmentalists say it's not enough

Coca-Cola announces Sprite to retire green bottle, introduce new logo

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