Absolut vodka sees biggest design and flavour update in its 40-year existence

Absolut vodka has re-designed its bottles and revamped its flavoured range in what it describes as the brand’s biggest shake-up since it was first made in 1979. The new design aims to make the bottle stand out on the shelf and involves more than 50% recycled glass. The new bottles include a clear ingredients list, ABV (alcohol by volume) level and details of where the vodka is produced – Ahus in Sweden. The name of

Absolut Vodka is one of the most famous vodkas in the world. It is a Swedish vodka made exclusively from natural ingredients, with no added sugar and made from water and winter wheat grown in the fields of Åhus, Sweden. Absolut is rich, full bodied and blends beautifully with other aromas, enhancing the taste of your drinks and cocktails. Absolut Vodka has completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife.

Absolut Colors Vodka - 750 ml bottle

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Absolut vodka sees biggest design and flavour update in its 40

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