Big Dairy Is Trying to Get Gen-Z to Drink More Milk - The New York Times

New Dairy Checkoff Leader Wants to Keep Milk Relevant, Farming and Agricultural News

Dairy industry's taps Mr. Beast to reclaim milk's mojo

Not Milk?, Natalie Angier

Demand for Alternative Dairy Is Here to Stay

Big Dairy Is Trying to Get Gen-Z to Drink More Milk - The New York Times

Why the Texas Farm Fire Is a Wakeup Call for Dairy Lovers

Edible Cogitations - Snaxshot

Big Dairy's Attempt to Delude Gen Z, by Becca Rogers

Episode 23 - What Is Really Going On With Dairy In Marketplace? - Your Dairy Checkoff Podcast