Weetabix sold to US firm after breakfast cereal fails to catch on
![Weetabix sold to US firm after breakfast cereal fails to catch on](https://i.guim.co.uk/img/media/577fd96e2147c27598a697c08bb419a56d1241b6/0_384_5760_3456/master/5760.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=2c99d3d55c009f1fe743bd1c2b387da9)
![](https://weetabixfoodcompany.co.uk/wp-content/uploads/2023/03/Picture1.png)
The cost-of-living crisis won't dampen the power of trusted brands
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Every breakfast cereal available in N.J., ranked from worst to
![](https://preview.redd.it/an-example-of-uk-food-shrinkflation-same-product-smaller-v0-7hify6xae23b1.jpg?width=640&crop=smart&auto=webp&s=c35b87e9b6c9b036672d5a1bfbe39ca479d1bbb8)
An example of UK food shrinkflation. Same product, smaller
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Weetabix's unusual serving suggestion didn't go down to well with
![](https://www.foodmanufacture.co.uk/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/3/7/9/5/4105973-3-eng-GB/Weetabix-to-be-sold-to-Post-Holdings-for-1.4bn.jpg)
Weetabix to be sold to Post Holdings for £1.4bn
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Weetabix Ends Milk Or Cereal First Debate With A Very
![](https://www.just-food.com/wp-content/uploads/sites/28/2022/04/Lacka-Foods-UFit-brand-e1649254985402.jpg)
Post Holdings-owned Weetabix snaps up UFit protein shakes firm
![](https://images-na.ssl-images-amazon.com/images/I/61aYWoZNAXL._AC_UL600_SR600,600_.jpg)
Weetabix Breakfast Cereal, 24 Biscuits: Cold Breakfast
![](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator.com/news/business/how-weetabix-original-plans-to-get-to-net-zero-by-2050-it-s-not-a-quick-and-easy-thing-to-do/16022399-1-eng-GB/How-Weetabix-Original-plans-to-get-to-Net-Zero-by-2050-It-s-not-a-quick-and-easy-thing-to-do.jpg)
How Weetabix Original plans to get to Net Zero by 2050: 'It's not
![](https://s.wsj.net/public/resources/images/OB-SV513_CBRIGH_G_20120503225740.jpg)
Cereal Maker Weetabix to Get Chinese Owner - WSJ
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Weetabix Cereal Sold to Post in £1.4 Billion Deal - Xtalks
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Weetabix cereal delivered straight to your door - Buy online with
![](https://d2td6mzj4f4e1e.cloudfront.net/wp-content/uploads/sites/9/2023/06/weetabix.jpg)
Weetabix to give away an official football shirt every 90 minutes
![](https://www.bakingbusiness.com/ext/resources/2021/5/PostCerealVariety_Lead.jpg?height=667&t=1620737729&width=1080)
Post focused on 'identifying and executing against opportunity' in