Streaming viewership surpasses cable TV for first time
![Streaming viewership surpasses cable TV for first time](https://media14.s-nbcnews.com/i/mpx/2704722219/2022_08/1660962432257_now_tonight_streaming_cable_220819_1920x1080-xztg7n.jpg)
According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what's behind the success of streaming services and what their future looks like.
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According to Nielsen’s Gauge Report documenting viewership in July, more people were using streaming platforms than watching cable TV for the first time. NBC News’ Joshua Johnson is joined by Wall Street Journal reporter Joe Flint to discuss what's behind the success of streaming services and what their future looks like.
New data: Linear TV fell below 50% viewing share in July for the
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Streaming overtakes broadcast and cable TV viewing for first time
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Streaming surpasses cable as top way to consume TV
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Broadcast and cable make up less than half of TV usage for first time
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Streaming has surpassed cable as America's most-watched viewing
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Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-49 For
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Streaming Viewership Finally Beats Cable, Signaling Another
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U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says
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Nielsen Ratings Show Streaming Viewership Surpasses Cable TV for
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What's next for streaming, after it surpasses cable? - Marketplace
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Streaming Video Viewing Will Surpass Cable TV Before The End Of
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Chart: Netflix Surpasses Major Cable Providers in the U.S.
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nielsen: Streaming viewership pips cable TV for first time in US
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February Exhibits Seasonality of TV Usage, but Streaming Continues