PepsiCo-Backed Scented Beverage System Brand air up Launches in
![PepsiCo-Backed Scented Beverage System Brand air up Launches in](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2022/07/21164506/AirUp-Full1-1020x534.jpg)
PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."
![](https://www.pepsico.com/images/default-source/about-pepsico/about-2_pepsico-edits-x-winter-shoot-nov-2021-29.jpg?sfvrsn=25700bea_0)
About PepsiCo
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PepsiCo Gatorade G Zero No Sugar Added Fruit Punch Protein Thirst Quencher Sport Drink 16.9 fl oz bottle, Sports Drinks
![](https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto/wp-cms/uploads/2022/06/07-90764705-air-up.jpg)
I tried a $40 water bottle that flavors tap water using nothing but sc
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/pepsico-launches-two-direct-to-consumer-websites-for-snacks-and-beverages-to-meet-demand-for-at-home-eating/11381647-2-eng-GB/PepsiCo-launches-two-direct-to-consumer-websites-for-snacks-and-beverages-to-meet-demand-for-at-home-eating.jpg)
PepsiCo launches two direct-to-consumer websites for snacks and beverages to meet demand for at-home eating
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air up® Starter Set
PepsiCo sugar low hurts North America sales
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PepsiCo's launch of bubly bounce expands foothold in functional beverage space, consumer appeal
![](https://wwd.com/wp-content/uploads/2022/08/AirUp_PDP_SS-black2_V01.jpg?w=1024)
Ashton Kutcher, PepsiCo-backed Air Up Redefines Hydration Via Scent
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Pepsico beverage products hi-res stock photography and images - Alamy
![](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2022/09/26105300/bevnet_szent_update_fullwidth.jpg)
Scent-Based Bottled Water Maker SZENT Prepares Relaunch
![](https://cdn.trendhunterstatic.com/thumbs/482/air-up.jpeg?auto=webp)
Scent-Based Water Bottles : air up