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Uncle Ben's, Mrs. Butterworth's Reconsidering Branding

Uncle Ben's, Mrs. Butterworth's Reconsidering Branding

After the company behind Aunt Jemima announced it would be fully rebranding, Uncle Ben, Mrs. Butterworth’s, and Cream of Wheat are reconsidering their racist branding.

PepsiCo drops Aunt Jemima, criticised for racist history; Uncle Ben's, Mrs Butterworth's under review

Aunt Jemima logo change: Are Uncle Ben's, Mrs. Butterworth's next?

Explained: How George Floyd protests have forced a reckoning among top US brands

Uncle Ben's, Mrs. Butterworth's and Cream of Wheat review branding after Aunt Jemima announces name change - CBS News

Black Lives Matter Has Sent Brands Into a Reviewing Frenzy, by Aliyar, The Startup

Why are familiar brands with Black images getting a rethink?

Cream of Wheat, Mrs. Butterworth Confront Race in Packaging

Mrs. Butterworth's, Uncle Ben's among brands to eliminate racial stereotypes, 2020-06-18

Uncle Ben's, Mrs. Butterworth's follow Aunt Jemima lead, phase out logos

15 Racist Brands, Mascots, and Logos That Were Considered Just Another Part of American Life

Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to phase out racial stereotypes in logos

Maker of Uncle Ben's Picks new Name

Aunt Jemima to drop Black woman from imagery, change brand name