Uncle Ben's, Mrs. Butterworth's Reconsidering Branding
![Uncle Ben's, Mrs. Butterworth's Reconsidering Branding](https://pyxis.nymag.com/v1/imgs/d3e/930/379d68b4d8be1f360c14c0db957947a08e-uncle-bens-rice-2.jpg)
After the company behind Aunt Jemima announced it would be fully rebranding, Uncle Ben, Mrs. Butterworth’s, and Cream of Wheat are reconsidering their racist branding.
![](https://www.tbsnews.net/sites/default/files/styles/big_2/public/images/2020/06/18/aunt_jemima.jpg)
PepsiCo drops Aunt Jemima, criticised for racist history; Uncle Ben's, Mrs Butterworth's under review
![](https://nypost.com/wp-content/uploads/sites/2/2020/06/logos-10.jpg?quality=75&strip=all&w=878)
Aunt Jemima logo change: Are Uncle Ben's, Mrs. Butterworth's next?
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Explained: How George Floyd protests have forced a reckoning among top US brands
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Uncle Ben's, Mrs. Butterworth's and Cream of Wheat review branding after Aunt Jemima announces name change - CBS News
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Black Lives Matter Has Sent Brands Into a Reviewing Frenzy, by Aliyar, The Startup
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Why are familiar brands with Black images getting a rethink?
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Cream of Wheat, Mrs. Butterworth Confront Race in Packaging
![](https://www.foodbusinessnews.net/ext/resources/2020/6/CreamOfWheatMrsButterworthsUncleBens_Lead.jpg?height=667&t=1592483611&width=1080)
Mrs. Butterworth's, Uncle Ben's among brands to eliminate racial stereotypes, 2020-06-18
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Uncle Ben's, Mrs. Butterworth's follow Aunt Jemima lead, phase out logos
15 Racist Brands, Mascots, and Logos That Were Considered Just Another Part of American Life
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Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to phase out racial stereotypes in logos
![](https://cdn.scrippsnews.com/images/videos/m/1600896827_7TPFkQ.jpg)
Maker of Uncle Ben's Picks new Name
![](https://s3-rd-prod.chicagobusiness.com/styles/1200x630/s3/pjimage%20%281%29_7.jpg)
Aunt Jemima to drop Black woman from imagery, change brand name