We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original
![We listened, we learned, we're changing…' Uncle Ben's rebrands to more 'inclusive' Ben's Original](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/we-listened-we-learned-we-re-changing-uncle-ben-s-rebrands-to-more-inclusive-ben-s-original/11791487-1-eng-GB/We-listened-we-learned-we-re-changing-Uncle-Ben-s-rebrands-to-more-inclusive-Ben-s-Original.jpg)
15 Racist Brands, Mascots, and Logos That Were Considered Just Another Part of American Life
![](https://d1902livswy8rb.cloudfront.net/dimg/670x670/dimg/bens_old__new_sept_21.png)
Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia
![](https://img.simplerousercontent.net/scaled_image/4311316/53bf41c50dea1cf96ff4c6710d71fd52e81581d2/Blog-Rebranding-560w-315h.png)
Classic Brands that Need to Re-brand to Survive in the Market - Be Ready To Scale®
English LOT 5, Grade 5, Sq. No 2, PDF, Question
![](https://hips.hearstapps.com/hmg-prod/images/bags-of-uncle-bens-rice-are-seen-on-a-store-shelf-on-june-news-photo-1592417358.jpg?crop=0.750xw:1.00xh;0.250xw,0&resize=1200:*)
Uncle Ben' Rice Brand Based On 2 People Who Didn't Work For Company
![](https://imageio.forbes.com/specials-images/imageserve/5f6b4f49d47579d47f3fe5b4/0x0.jpg?format=jpg&crop=4032,2268,x0,y98,safe&height=600&width=1200&fit=bounds)
Uncle Ben's Changes To Ben's Original Amid Rebrand Of Racist Labeling
![](https://hbr.org/resources/images/article_assets/2020/10/R2006M_BOLTON_TOC.png)
Case Study: When Your Brand Is Racist
Uncle Ben's Unveils Ben's Original Name After Racial Stereotyping Criticism
![](https://eloncdn.blob.core.windows.net/eu3/sites/964/2023/05/revised-best-worst-social-media-enet-graphic-6_23-300x163.jpg)
Credited Responses: The Best / Worst of Digital Future 2035, Imagining the Internet
![](https://ygo-assets-websites-editorial-emea.yougov.net/images/consideration_uncle_bens.format-webp.webp)
Uncle Ben's' purchase consideration increases after rebrand
![](https://www.towleroad.com/wp-content/uploads/2020/09/unclebens.jpg)
Uncle Ben's' Drops Logo, Rebrands As 'Ben's Original' To Shed 'Overtones Of Servitude' - Towleroad Gay News