New look: Toblerone to remove Matterhorn from packaging – DW – 03
![New look: Toblerone to remove Matterhorn from packaging – DW – 03](https://static.dw.com/image/64902424_803.jpg)
To comply with the "Swissness" law, Toblerone has to remove the famous Matterhorn peak from some of its packaging as production moves to Slovakia. The US-owned company will replace the logo with geometric mountains.
![](https://d3hjf51r9j54j7.cloudfront.net/wp-content/uploads/sites/7/2024/01/SGD-Pharma-Sterinity-10ml.jpg)
Toblerone bars remove matterhorn peak to comply with Swiss rules
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhabl_P-rT3ldSf6iK0NGt6IWIon8xy_gZ5vfjfHS_uCLfOilVg8uAqL0QOR_crcKDurAeHrPPm0Y2Y1c0m0fzKv7mBx-c-qM3fhY90UB42yfHUexmhiiMXt0U6BR01L9gYUFbTuklVFnlwYR-H_IqohYTtZ8s4CutFQayEdqAHOcgpjFP_hu9vBamfDiIn/s1417/diamonds.jpg)
Toblerone and LePub Amsterdam Unveil 'Never Square' Campaign for New Diamond-Shaped Truffles
Toblerone Packaging Must Say 'Auf Wiedersehen' To Iconic Matterhorn Mountain
![](https://www.telegraph.co.uk/content/dam/news/2024/02/01/TELEMMGLPICT000364760435_17067833205410_trans_NvBQzQNjv4Bq15XUfPwoY7svuJOpueeorfglp-O-0tXy4cPh95DZ_mE.jpeg?imwidth=350)
Toblerone drops Matterhorn logo as it's no longer made in Switzerland
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i5WznJRaWPV0/v1/-1x-1.jpg)
Toblerone Logo to Lose Matterhorn Image Because the Chocolate Not Swiss Enough - Bloomberg
Jelena Radojević on LinkedIn: Toblerone is removing the Matterhorn from its packaging
![](https://theswisstimes.ch/wp-content/uploads/2023/03/95837855_highres-1024x683.jpg)
Catherine Ebneter, Author at The Swiss Times - Page 2 of 3
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Kit Kat loses EU-wide protected trademark status
Toblerone chocolate to cut iconic Matterhorn logo from packaging due to 'Swissness' laws
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Toblerone getting rid of the mountain on their packages (as Mondelez will lose the right on it after moving production away from the country) : r/mildlyinfuriating
![](https://www.grapheine.com/wp-content/uploads/2023/03/cervin-toblerone-cover.jpg)
Toblerone's new mountain: when packaging brands a territory
![](https://theswisstimes.ch/wp-content/uploads/2023/03/557200057_highres-1024x683.jpg)
Catherine Ebneter, Author at The Swiss Times - Page 2 of 3
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Swiss rules to force removal of Matterhorn logo from Toblerone